To create an agent from a prompt that describes its goals and constraints, see [Create an agent from chat](/help-center/ai-team/create-a-trigger-from-chat). To configure each field manually, see [Create an agent from scratch](/help-center/ai-team/create-an-agent-from-scratch).
### 1. Choose social media platforms and define your content strategy
First, use the chat to organize which social media platforms you will prioritize and the themes you will continuously publish. When you enter the target customers, products, available assets, and the frequency you can maintain, NoimosAI will compare platform characteristics and content formats.
#### Prompt for chat
```text theme={null}
Create a social media strategy for [product or service].
The target customers are [target customers]. The product’s appeal is [value to be remembered], and the content you can continuously provide includes [text, product photos, short videos, long videos, etc.]. Compare the [multiple social media platforms] you are considering using, and propose which social media platforms to prioritize and why, the recurring posting themes for each platform, and the next actions to guide users to from posts.
```
For the proposed social media platforms, confirm whether you can create points of contact with the target customers, whether you can continuously produce the required assets, and whether you can guide users to the product page or physical store. Start by focusing only on the highest-priority social media platforms, and add others after you have accumulated results.
Once you decide which social media platforms to operate, connect the corresponding apps to NoimosAI and investigate posting themes in the next step.
### 2. Research trends and plan posts
Create an agent to perform trend research so you can monitor daily changes in conversations and competitor activity. From the topics the agent finds, choose those that are meaningful for your company to communicate and turn them into post plans.
#### Research trends
##### Agent setup
**Trigger:** Schedule / Daily
**Instructions:**
```text theme={null}
For [social media platforms to research—multiple allowed], investigate trends over the past 24 hours related to [industry or product category] and identify content that has elicited strong reactions from [competitor name(s)—multiple allowed].
Organize the reasons each topic is receiving attention, and propose meaningful post concepts that [your product or brand] could publish.
```
**Integrations:** Social media platforms to research
In the results, check not only the level of engagement but also the relationship with target customers, the experiences and information your brand can add, and the connection to your products. Once you decide which concepts to adopt, use those research findings in the next content-creation step.
#### Analyze success factors of viral content
If you find posts or videos you want to reference, input the URL or file in chat. NoimosAI will analyze why they attracted engagement and create new ideas using reusable elements for your company.
##### Prompt for chat
```text theme={null}
Analyze the [post or video URL, or attached file] that is trending on [social media platform].
Check the way the opening is presented, theme, structure, image or footage, tempo, text, elements that moved emotions, and elements that prompted comments or shares. Explain why it gathered engagement and then propose three ideas that can be applied to [your product or brand] without directly copying the expression.
```
For videos, also check the first few seconds, story development, shot changes, captions or audio, and the timing when the product appears. Choose concepts that fit your customers and product, and create post text and assets in the next step.
#### Investigate customer feedback as needed
If there are a certain number of mentions about your company or product, create an agent to perform social listening. If mentions are still few, skip this setting and prioritize trend research and post creation.
##### Agent setup
**Trigger:** Schedule / Daily
**Instructions:**
```text theme={null}
Collect and analyze mentions of [brand name], [product name], and [related keywords] on YouTube, X, and the web from the past 24 hours.
Classify them into questions, requests, complaints, misunderstandings, and positive feedback, and organize which items require replies, which should be explained in posts, and which should be shared for product improvements.
```
**Integrations:** X, YouTube
If you select items from the results to explain in posts, verify the exact wording customers used and the situations where they had trouble, then create the content that will serve as responses in the next step.
### 3. Create and publish social media content
Enter the finalized concept into the chat and create the post text, images, and videos tailored to the social media platforms where you will publish. In addition to the trend research results, you can base concepts on your own company information such as new product launches, product updates, campaigns, articles, and videos.
If you have product information, brand style rules, images, videos, or reference URLs, attach them to the chat. If you are posting to multiple social media platforms, create the final versions formatted for each platform at once.
#### Prompt for chat
```text theme={null}
Based on [the information to base the plan on: trend research, customer feedback, new product launches, product updates, articles, etc.], create content for [the social media platforms to post on. Multiple allowed].
The target customers are [target customers], and the value to communicate is [product or brand value]. Tailor the presentation at the top, post copy, titles, and calls to action to each platform’s format. Also create any required [images, carousels, short-form videos, long-form videos].
```
For created posts, verify that product information and claimed effects are accurate, that the message will be clear to customers, and that you have the rights to publish the images and videos. If revisions are needed, instruct them in the same chat and finalize the post copy and assets.
You can find how to create images, videos, and audio at [Create and edit images, videos, and audio](/help-center/chat/create-and-edit-media).
Finalize content by reviewing its appearance in the linked social media platform’s post editor, then publish or schedule it. When deploying to multiple social media platforms, do not simply copy the same content across; use the completed version created for each specific platform.
### 4. Improve based on performance
Create an agent that finds high-performing posts and posts that need improvement across each social media platform, and proposes ideas for the next posts. First review once a week and determine whether the same trends appear across multiple posts.
#### Agent setup
**Trigger:** Schedule / Weekly
**Instructions:**
```text theme={null}
Analyze recent post performance for [social media platforms to analyze; specify one or more].
For each social media platform, identify the highest- and lowest-performing posts. Compare their themes, formats, openings, images or videos, posting times, and calls to action. Compare metrics only within the same platform, then propose concepts for the next posts and specific improvements.
```
**Integrations:** Social media platforms to analyze
Use the results to determine whether people saw the posts, engaged with them, and took the intended next action. Don’t change strategy based on a single post; carry themes and formats that perform consistently across multiple posts into the next content plan.
If Google Analytics is integrated, also check whether customers and users who visited the website from social media platforms proceeded to view product pages, check usage instructions, make reservations, or make purchases. If social engagement is high but website visits are low, improve the guidance in the posts; if visits occur but no actions follow, improve the content at the link destination.
Once you decide on the next concept from the analysis results, create the post copy, images, and videos, publish them, and check for changes in the next analysis.
## Related pages
* [Grow awareness](/playbooks/consumer/grow-awareness)
* [Social media](/help-center/use-cases/channels/social-media)
* [Connect an app](/help-center/workspace/integrate-apps)
* [Create an agent from chat](/help-center/ai-team/create-a-trigger-from-chat)
* [Create an agent from scratch](/help-center/ai-team/create-an-agent-from-scratch)
* [Check agent execution results](/help-center/ai-team/check-agent-execution-results)
X
Facebook
Instagram
Threads
TikTok
YouTube
Pinterest
LinkedIn (Personal)
Mastodon
Bluesky