> ## Documentation Index > Fetch the complete documentation index at: https://docs.noimosai.com/llms.txt > Use this file to discover all available pages before exploring further. # Increase Followers, Subscribers, and Participants > Learn how to turn one-time readers and viewers into followers, subscribers, and active community participants. To increase follows, newsletter sign-ups, channel subscriptions, and community participation, explain what people will receive, how often they will receive it, and how the relationship works. More sign-up buttons are not enough. Clarify who the offering is for, the continuing value, how personal data is handled, and what happens immediately after someone joins. ## Define the recurring audience relationship to grow Following a social account, joining a newsletter, subscribing to a channel, and entering a community each offer a different relationship and require a different level of commitment. Choose the option that best matches how your current audience wants to keep receiving value instead of trying to grow all of them at once. The following table compares which objectives each touchpoint suits and what you should communicate before asking someone to sign up or join. | Ongoing relationship | Best suited for | What to explain before someone joins | | ------------------------ | ------------------------------------------------------------- | ---------------------------------------------------------- | | Social media follow | Delivering posts and public conversations on an ongoing basis | Main themes, formats, what you post | | Channel / program follow | Delivering new videos or audio | Series, publishing frequency, depth of content | | Newsletter sign-up | Delivering selected information directly | Content of delivery, frequency, sender, how to unsubscribe | | Community participation | Facilitating member Q\&A, sharing, and interaction | Target audience, activities, rules, visibility, fees | Don’t try to grow every touchpoint at once; prioritize places where you can continue to deliver value. If you offer a touchpoint that doesn’t match your content format or publishing frequency, subscribers may lose reasons to stay after signing up. ## Choose the right follow, subscription, or membership path Choose the relationship based on what the audience wants to keep receiving, not on the channel the publishing team happens to prefer. Use social follows for frequent short updates, a newsletter for curated information delivered directly, channel subscriptions for an ongoing video or audio series, and community membership when the value depends on questions and participation among members. Also check which touchpoint current content already tends to lead to. Prioritize behaviors that already occur naturally—for example, if many article readers sign up for the newsletter, or many viewers subscribe to the channel—to create a seamless path. The table below pairs problems you can identify from current metrics with what to check before changing touchpoints. | What current metrics show | What to check before changing touchpoints | | ------------------------------------------ | ---------------------------------------------------------------------------------------- | | Many viewers but few followers | Are the themes and what they can expect next clear? | | Few users move to sign-up pages | Are the content and the sign-up prompt relevant? Is the prompt positioned appropriately? | | Users drop off on the sign-up page | Are frequency, content, fees, personal data, and unsubscribe method clear? | | Users unsubscribe shortly after signing up | Do pre-sign-up explanations match the actual delivery and frequency? | | No activity after joining the community | Are the first places to visit, how to ask questions, and initial activities clear? | ## Explain the value of subscribing Don’t just say “Please sign up.” Be specific about what people will receive. * Themes you’ll cover on an ongoing basis and the target audience * Formats such as posts, articles, videos, audio, events * Estimated publishing/delivery frequency * Free vs. paid, public vs. private visibility * Content exclusive to subscribers/members * Who operates it and how content is reviewed Avoid driving sign-ups solely with excessive perks or manufactured urgency. Ensure promises match what you can actually deliver over time. ## Promote the next step in relevant contexts Don’t only ask for sign-ups at the start of content. Also present sign-up prompts after people have received value or where they’ll need related information. The table below gives example prompts that make readers more likely to want to receive future content for each content type. In practice, choose only prompts directly related to your current content. | Content currently viewing | Example touchpoints to promote after users receive value | | ------------------------------------ | ------------------------------------------------------------------ | | Social media post | Follow for more posts on this topic, links to full articles/videos | | Article | Related articles, topic-specific newsletter, update notifications | | Video / audio | Related series, channel/program follow, supplementary materials | | Event | Next event notifications, related content, community participation | | Public content outside the community | What participants can do after joining, sample activities, rules | Organize sign-up and participation pages and prompts from your content. Deliver value within social media platforms and increase follows and links to related content. ## Remove friction and uncertainty from sign-up On sign-up and joining pages, explain the target audience, what they’ll receive, frequency, fees, required information, purpose of data use, how to unsubscribe/leave, and community rules. Ask only for fields required for delivery in forms. In communities, explain where to go after joining, initial actions, how to ask questions, prohibited behaviors, and visibility. If you plan to use members’ posts, profiles, or conversations as external content, obtain permission in advance and clarify the scope of use. ## Deliver value immediately after sign-up Do not treat sign-up as the endpoint. Help each new member receive value immediately. Use the newsletter confirmation page and first email to introduce representative content and delivery frequency. Recommend a first series or playlist for video and audio subscribers. In a community, provide a welcome guide, explain whether introductions are expected, highlight an initial activity, and show where to ask questions. Do not overwhelm new members with the entire archive. Recommend one to three starting points that fit their interests. In addition to completed sign-ups, track whether new members view their first recommended item, open the welcome email, play an episode, or take an initial community action. These behaviors reveal onboarding problems that sign-up counts alone cannot. If new sign-ups aren’t getting what they expected, align pre-sign-up explanations, the first guidance, and regular delivery before adding extra perks. ## Measure audience conversion ```text theme={null} Content viewed → Check profile/sign-up page → Follow / Sign up / Join → Continue to receive ``` Check where users drop off in this flow and improve the guidance nearest to that drop-off. The table below maps observable measurement outcomes to where you should first review. | Observable measurement outcome | First things to review | | ---------------------------------------------------- | -------------------------------------------------------------------------------------- | | Content is viewed but users don’t move to prompts | Position of prompts, relevance to content, the value users will get next | | Sign-up page is viewed but sign-ups aren’t completed | Target audience, frequency, fees, personal data, input fields | | Sign-ups increase but many unsubscribe quickly | Consistency between pre-sign-up explanations and actual content/frequency | | Users join the community but don’t take action | Onboarding, initial activities, ease of asking questions, and moderator responsiveness | Check not only sign-up counts but whether views, plays, opens, and participation continue after sign-up. Do not input private personal data or private conversations into NoimosAI; use aggregated metrics such as counts, percentages, and content-level summaries. ### Choose one improvement From movement to prompts, sign-up completion, first actions after sign-up, and retention, pick the single point where drop-off is largest. If you change messaging, the sign-up page, form fields, and first guidance all at once, it will be hard to know what affected results. When comparing before and after, use the same distribution channels, content formats, and time period. If sign-ups rise but unsubscribes or unopened rates increase, revisit audience fit and pre-sign-up explanations. Even a small increase in sign-ups accompanied by higher post-sign-up engagement may indicate improved communication of value. ## Related pages * [Publishing and Community Marketing](/playbooks/publishing-community/overview) * [Get discovered by new readers and viewers](/playbooks/publishing-community/get-discovered) * [Increase ongoing views and engagement](/playbooks/publishing-community/increase-engagement) * [Create or improve a website/media](/playbooks/publishing-community/build-media) * [Manage social media](/playbooks/publishing-community/sns)