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Ongoing competitor research helps you make evidence-based improvements to product pages, content, campaigns, and the offer itself. In NoimosAI, register the competitors that matter, monitor changes in public information, and turn the most relevant finding into a specific action. Competitor research has two parts.
  1. Decide which competitors to compare
  2. Monitor competitor changes and turn findings into improvements
Start with Understand the basics of competitor research to learn how to select competitors and act on the findings. Then follow Research competitors with NoimosAI to register competitors and set up recurring monitoring.

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Understand the basics of competitor research

Competitor research is not a way to copy another brand’s tactics. It reveals which products or alternatives customers compare, which criteria they use, and where your product or explanation needs to improve.

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1. Decide which competitors to compare

Competitors are not only brands selling the same type of product. Options that satisfy the same customer need with different products or methods are also considered competitors. Choose 3–5 companies that customers are likely to compare and compare them on the same items. If you include too many competitors you won’t be able to track changes, so prioritize brands that are frequently mentioned at purchase time and brands that have a large impact on your business.

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2. Monitor competitor changes and turn findings into improvements

Once you’ve chosen competitors, periodically check changes in new products, pricing, product pages, search results, social posts, etc. Instead of re-laying out all information each time, look for what changed since the last check and opportunities your company hasn’t yet addressed. Research results only become useful once you decide the next actions to take. The table below pairs changes found in competitor research with responses your company should confirm and then execute. When recording information, note the publication date or check date and the supporting URL. Separate confirmed facts from assumptions, and treat estimated data such as competitor site traffic as indicators of trends rather than exact visit counts.

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Research competitors with NoimosAI

Register the competitors you want to compare in NoimosAI, then create agents that turn relevant competitor changes into specific improvements to your content and pages. For instructions on entering a prompt in chat, see Enter your own prompt. To create an agent by describing its goal and conditions in a prompt, see Create an agent from chat. To enter each setting manually, see Create an agent from scratch.

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1. Decide which competitors to compare

If you haven’t decided competitors, enter your product, target customers, usage scenarios, and sales regions into chat to organize candidate competitors.

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Prompt to organize competitor candidates

From the candidates, select 3–5 companies based on the likelihood customers will actually compare them and their impact on your business. Exclude brands that customers won’t compare due to different regions or sales channels. Register selected competitors in the target workspace by opening Settings → Personalization and adding them under Competitors.

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2. Monitor competitor changes and turn findings into improvements

Create an agent that investigates changes for registered competitors and turns the most important opportunities into specific improvements such as articles, posts, or product pages. In fast-moving markets run daily, in typical markets weekly, and in slow-moving markets monthly.

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Agent setup

Trigger: Schedule / Weekly Instructions:
Integrations: None In the results, first verify the supporting URLs and dates. Then review the draft for accurate product information, prices, terms, and wording before applying it to the relevant article, post, or product page. At the next scheduled review, check the metric affected by the change—such as search ranking, post engagement, or product-page conversion rate—and continue improving.