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Use NoimosAI to publish content that builds interest in your products and services. Research trends and customer feedback, create and publish copy, images, and videos, then use the results to improve future posts. Social media management involves four main activities:
  1. Choose social media platforms and define your content strategy
  2. Research trends and plan posts
  3. Create and publish content for each platform
  4. Improve based on performance
Start with Understand social media fundamentals, then follow Manage social media with NoimosAI for the specific setup and workflow.

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Understand social media fundamentals

Effective social media management starts with choosing platforms that fit your product and customers, researching relevant topics, and publishing content tailored to each platform. Use posts both to introduce your product to prospective customers and to share usage tips and updates with existing customers. After publishing, identify the themes and formats that perform well and use those findings in future posts. The basics you should know, from choosing platforms and planning and producing posts to improving results, are as follows.

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1. Choose social media platforms and define your content strategy

Based on content formats that effectively convey your product’s appeal and content you can produce consistently, choose the social media platforms to prioritize. You don’t need to start using every platform at once. NoimosAI supports the following trends among social media platforms. Compare these to how you want to present your product and the content you can sustain to help decide which platforms to prioritize. When deciding which platforms to prioritize, check the following:
  • Your target customers use them to search for products or related information
  • The platform supports content formats that convey your product’s appeal
  • You can consistently produce assets like post copy, images, and video
  • You can direct people to the next action: visiting your website, viewing a product page, or visiting your store
After choosing platforms, define your content approach: who should remember what about you, and what types of posts you will publish consistently. Once you begin posting, revisit your platform choices and content approach based on actual audience response. Plan your posts based on both the topics your customers are currently interested in and the information your company needs to communicate. Rather than just copying a popular post, analyze why it garnered such a response and choose an approach that naturally connects to your company’s products and expertise. When thinking about a post theme, use the following information:
  • Topics that are attracting attention on each social media
  • Posts that are getting reactions from competitors or in the same industry
  • Questions, requests, dissatisfaction, and misunderstandings regarding your product name or brand name
  • New product releases, product updates, campaigns, events
  • Posts from your company that have performed well in the past
  • Existing articles, videos, use cases, and customer questions
When referring to popular posts and videos, check the opening, structure, images and videos, tempo, and elements that moved the customer’s emotions. Identify success factors that can be replicated in-house and develop new plans that suit your products. can also be helpful if you have constant mentions of your company or products. Decide whether to respond to customer feedback, post an explanation, or improve the product.

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3. Create and publish social media content

Once you have decided on a posting plan, create and publish the post text, images, and videos according to the social media you will post on. When deploying the same project to multiple social media, adjust the amount of text, how the opening is presented, image size, video ratio, title, and instructions for next actions. Social media content can be created based on the following information:
  • New plans created from research on trends and competitors
  • Content that answers customer questions, requests, and misunderstandings
  • Announcement of new product releases, product updates, and campaigns
  • Reconfigured website articles, product pages, and existing videos for social media
  • Content that incorporates and customer feedback
Images and videos convey not only the appearance of the product, but also information necessary for customers to understand the product, such as usage situations, how to use it, and changes before and after use. When creating a post, check that the product information and effects are correct, that you have the right to publish the images and videos, and that the expression matches your brand.

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4. Improve based on performance

After publishing a post, identify which themes, formats, and creative choices produced results and use those findings in future posts. Don’t judge performance solely by follower count; check whether people saw the post, engaged with it, and took the intended next action. Evaluate post performance in the order of whether it was seen, whether the content elicited a reaction, and whether it led to confirming a product or service. The following table maps metrics for each stage to aspects you should review if numbers are low. Metric definitions vary by social media platform, so don’t directly compare numbers across different platforms. First identify the top-performing posts within each platform and look for commonalities in theme, format, or opening. If the same trends appear across multiple posts, incorporate those elements into your next campaign.

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Social media apps you can connect

NoimosAI lets you connect the social media platforms you manage so it can reference your own posts and engagement, publish content, and analyze performance. Connect only the social media platforms you use; detailed connection instructions are available in each app’s Help Center.
X: Use posts, mentions, reactions, and account performance for planning, publishing, and analysis.
Facebook: Use Facebook Page posts, comments, messages, and Page performance for publishing and analysis.
Instagram: Use posts, images, videos, comments, and account performance for content creation, publishing, and analysis.
Threads: Use posts, public conversations, reactions, and account performance for planning, publishing, and analysis.
TikTok: Use videos, comments, and account performance for video planning, publishing, and analysis.
YouTube: Use videos, Shorts, comments, and channel performance for video planning, publishing preparation, and analysis.
Pinterest: Use Pins, saves, clicks, and account performance for content creation, publishing, and analysis.
LinkedIn (Personal): Use personal profile posts and performance for publishing and analyzing professional content.
Mastodon: Use posts and reactions for community-focused publishing and analysis.
Bluesky: Use posts, public conversations, and reactions for planning, publishing, and analysis.
Google Analytics: Use it to analyze website visits from social media platforms and actions such as product views, bookings, and purchases.
Facebook connections use Facebook Pages. Instagram connections require an Instagram Business account connected to a Facebook Page and the necessary permissions. Check each app’s Help Center for connection requirements and steps.

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Manage social media with NoimosAI

Choose the social media platforms you’ll use, research relevant trends, create and publish platform-specific copy and creative, and use the results to improve future posts. For instructions on entering a prompt in chat, see Enter your own prompt. To create an agent from a prompt that describes its goals and constraints, see Create an agent from chat. To configure each field manually, see Create an agent from scratch.

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1. Choose social media platforms and define your content strategy

First, use the chat to organize which social media platforms you will prioritize and the themes you will continuously publish. When you enter the target customers, products, available assets, and the frequency you can maintain, NoimosAI will compare platform characteristics and content formats.

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Prompt for chat

For the proposed social media platforms, confirm whether you can create points of contact with the target customers, whether you can continuously produce the required assets, and whether you can guide users to the product page or physical store. Start by focusing only on the highest-priority social media platforms, and add others after you have accumulated results. Once you decide which social media platforms to operate, connect the corresponding apps to NoimosAI and investigate posting themes in the next step. Create an agent to perform trend research so you can monitor daily changes in conversations and competitor activity. From the topics the agent finds, choose those that are meaningful for your company to communicate and turn them into post plans.
Agent setup
Trigger: Schedule / Daily Instructions:
Integrations: Social media platforms to research In the results, check not only the level of engagement but also the relationship with target customers, the experiences and information your brand can add, and the connection to your products. Once you decide which concepts to adopt, use those research findings in the next content-creation step.

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Analyze success factors of viral content

If you find posts or videos you want to reference, input the URL or file in chat. NoimosAI will analyze why they attracted engagement and create new ideas using reusable elements for your company.
Prompt for chat
For videos, also check the first few seconds, story development, shot changes, captions or audio, and the timing when the product appears. Choose concepts that fit your customers and product, and create post text and assets in the next step.

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Investigate customer feedback as needed

If there are a certain number of mentions about your company or product, create an agent to perform social listening. If mentions are still few, skip this setting and prioritize trend research and post creation.
Agent setup
Trigger: Schedule / Daily Instructions:
Integrations: X, YouTube If you select items from the results to explain in posts, verify the exact wording customers used and the situations where they had trouble, then create the content that will serve as responses in the next step.

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3. Create and publish social media content

Enter the finalized concept into the chat and create the post text, images, and videos tailored to the social media platforms where you will publish. In addition to the trend research results, you can base concepts on your own company information such as new product launches, product updates, campaigns, articles, and videos. If you have product information, brand style rules, images, videos, or reference URLs, attach them to the chat. If you are posting to multiple social media platforms, create the final versions formatted for each platform at once.

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Prompt for chat

For created posts, verify that product information and claimed effects are accurate, that the message will be clear to customers, and that you have the rights to publish the images and videos. If revisions are needed, instruct them in the same chat and finalize the post copy and assets. You can find how to create images, videos, and audio at Create and edit images, videos, and audio. Finalize content by reviewing its appearance in the linked social media platform’s post editor, then publish or schedule it. When deploying to multiple social media platforms, do not simply copy the same content across; use the completed version created for each specific platform.

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4. Improve based on performance

Create an agent that finds high-performing posts and posts that need improvement across each social media platform, and proposes ideas for the next posts. First review once a week and determine whether the same trends appear across multiple posts.

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Agent setup

Trigger: Schedule / Weekly Instructions:
Integrations: Social media platforms to analyze Use the results to determine whether people saw the posts, engaged with them, and took the intended next action. Don’t change strategy based on a single post; carry themes and formats that perform consistently across multiple posts into the next content plan. If Google Analytics is integrated, also check whether customers and users who visited the website from social media platforms proceeded to view product pages, check usage instructions, make reservations, or make purchases. If social engagement is high but website visits are low, improve the guidance in the posts; if visits occur but no actions follow, improve the content at the link destination. Once you decide on the next concept from the analysis results, create the post copy, images, and videos, publish them, and check for changes in the next analysis.