Research Competitors

Ongoing competitor research shows which products users compare and which criteria shape their decisions. Use those findings to improve features, pricing pages, comparison content, onboarding, and social posts. With NoimosAI, you can register competitors, monitor public changes, and turn the most important finding into a concrete action for your team. There are two main tasks in competitor research:

Decide which competitors to compare
Monitor competitor changes and turn findings into improvements

Start with Understand the basics of competitor research to select relevant competitors and comparison criteria. Then follow Research competitors with NoimosAI to register competitors and set up recurring monitoring.

Understand the basics of competitor research

In competitor research, don’t just compare the number of features. Examine the jobs users want to complete and the conditions that determine adoption. The goal is to decide which value to emphasize and which product experience or marketing tactic to improve next.

1. Decide which competitors to compare

Compare not only software in the same category but also alternatives that let users complete the same job in different ways.

Type	Meaning	Example
Direct competitor	Offers the same kind of software or app to the same users	Web services for the same use case, mobile apps in the same category
Indirect competitor	Supports the same job with different features or delivery methods	Dedicated tool vs. multi-function tool, self-service vs. managed service
Alternative	Ways to complete the job without introducing new software	Spreadsheets, manual work, combinations of existing tools, free methods

Choose 3–5 products that users actually compare and evaluate them using the same criteria. Prioritize products that appear in reviews, search results, or in questions from sales and support.

Comparison item	What to check
Target users and use cases	Who uses it and what job they complete with it
Primary value proposition	Which problems and outcomes are emphasized on the website or app store
Features and getting started	Key features, sign-up flow, initial setup, and the path to first value
Pricing and contract terms	Free plans, free trials, pricing units, usage limits, cancellation terms
Trust signals	Case studies, reviews, security, support, refund policies
Acquisition channels	Search, comparison articles, social, video, ads, app stores

2. Monitor competitor changes and turn findings into improvements

After choosing competitors to compare, regularly check for changes in features, pricing, websites, search results, social posts, and reviews. Identify what changed since the last check and what opportunities your team missed, then decide on concrete responses.

Change found in competitor research	What to check in your product and actions to take
A competitor published an important feature you don’t have	Verify via reviews and search demand whether target users actually need it, then decide whether to add it to development candidates, provide an alternative workflow, or update your comparison page
A competitor changed pricing or free plans	Confirm whether users’ comparison criteria change and update your pricing page, plan descriptions, FAQs, and in-app paid prompts
A competitor gained top search rankings and you don’t have a page serving the same role	Check whether the search topic is relevant to your target users and create a feature page, comparison page, or how-to article
A competitor’s posts or videos get large engagement	Analyze the topic, format, hook, and product presentation, then create original posts using your features or use cases
The same complaints or requests repeat in reviews	Check whether you can resolve them and incorporate fixes into product improvements, onboarding, help, or messaging

Record the publication or check date and source URLs, and separate confirmed facts from assumptions. Treat estimated values such as traffic as indicators of trends rather than exact user counts.

Research competitors with NoimosAI

Register competitors in NoimosAI, then create an agent that turns relevant changes into specific improvements to your product, web pages, articles, and posts. For instructions on entering a prompt in chat, see Enter your own prompt. To create an agent from a prompt that describes its goal and conditions, see Create an agent from chat. To configure each field manually, see Create an agent from scratch.

1. Decide which competitors to compare

If you haven’t decided on competitors, enter your product, target users, jobs to be completed, and regions into chat to generate candidates.

Prompt for chat

For [our software/app], research options that [target users] would compare for completing [job to be completed].

Classify candidates as direct competitors, indirect competitors, or alternatives. For each candidate, provide the official URL, target users, main features, pricing, onboarding method, and reason users would compare it. Include source URLs for factual claims and mark unverified details as assumptions.

From the candidates, choose 3–5 products based on the likelihood users will compare them and the impact on your product. Register selected competitors by opening Settings → Personalization in the target workspace and adding them under Competitors.

2. Monitor competitor changes and turn findings into improvements

Create an agent that checks registered competitors’ changes and turns the most important opportunities into concrete improvements for your product, pages, articles, or posts. A good starting cadence is weekly; for markets with fewer updates, start monthly.

Agent setup

Trigger: Schedule / Weekly Instructions:

For the competitors registered in this workspace’s personalization and our company, investigate changes published since the last review to features, pricing, web pages, articles, videos, social posts, and reviews.

Provide source URLs and publication dates, and separate confirmed facts from assumptions. Then identify search keywords your team is missing, high-engagement content themes, and changes in features, pricing, or reviews that affect users’ comparison criteria.

Select the single most impactful opportunity and create one action our team should take. The action should be one of: feature page, pricing page, comparison page, how-to article, social post, onboarding, or product improvement. Specify the content changes and concrete success metrics to verify.

Integrations: None For results, check the sources, relevance to target users, and scope of impact. After implementing or publishing the created change, compare appropriate metrics—such as registration rate, activation rate, paid conversion rate, search traffic, and post engagement—in the next review.

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Research Competitors

Understand the basics of competitor research

1. Decide which competitors to compare

2. Monitor competitor changes and turn findings into improvements

Research competitors with NoimosAI

1. Decide which competitors to compare

Prompt for chat

2. Monitor competitor changes and turn findings into improvements

Agent setup

​Understand the basics of competitor research

​1. Decide which competitors to compare

​2. Monitor competitor changes and turn findings into improvements

​Research competitors with NoimosAI

​1. Decide which competitors to compare

​Prompt for chat

​2. Monitor competitor changes and turn findings into improvements

​Agent setup

​Related pages

Understand the basics of competitor research

1. Decide which competitors to compare

2. Monitor competitor changes and turn findings into improvements

Research competitors with NoimosAI

1. Decide which competitors to compare

Prompt for chat

2. Monitor competitor changes and turn findings into improvements

Agent setup

Related pages