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increases the likelihood that people receive accurate information about your software or app when they ask AI about product selection, comparisons, usage, or troubleshooting. Use this four-step workflow:
  1. Measure visibility in AI search
  2. Make your product information easy for AI systems to access and cite
  3. Create content that helps with product selection and usage
  4. Monitor and improve visibility over time
Start with Understand GEO fundamentals, then follow Put GEO into practice with NoimosAI for the complete workflow.

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Understand GEO fundamentals

In addition to learned knowledge, AI uses web pages and other resources it retrieves on the fly to answer questions. The foundation of GEO is publishing official pages that clearly state product name, features, pricing, supported environments, and usage instructions so they directly answer user questions. Start with questions your target users would ask AI and investigate how the answers present your product and its competitors. Include both unbranded selection questions and product-specific questions about setup, use, and troubleshooting. Main metrics to check are , which indicates your mention share compared to competitors in AI answers, and , which indicates the proportion of cited sources that come from your site. In addition to numbers, verify answer accuracy and the cited pages. The same question can yield different answers depending on environment, pricing plan, device, and permissions. Narrow to conditions your product actually supports, and save the question, check date, answer, and cited sources. After improvements, compare under the same conditions.

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2. Make product information easy for AI systems to access and cite

Make pages retrievable and understandable so AI can identify product information. Reviewing the table from top to bottom helps isolate issues with access to important pages, problems with AI reading product information, and inconsistencies across multiple pages. If you want your published info included in ChatGPT search results, also confirm you are not blocking OAI-SearchBot from fetching your pages.

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3. Create content for product evaluation and use

For questions lacking clear answers in your visibility audit, publish pages that clearly answer them with official information. Choose the page type based on the question’s purpose. Ensure features, pricing, and procedures match the current product. Do not publish unverified effects or comparisons; include timeframes and conditions with any numeric claims. On pages aimed at product selection, show target users, use cases, pricing, supported environments, and comparison criteria. On pages for current users, clearly state required plans, permissions, operating systems, versions, and the expected result after each procedure. Remove outdated screens or specifications and show the last-updated date.

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4. Monitor and improve visibility over time

Regularly re-run the same questions to track changes in answers, mentions, and cited sources. Assess changes and responses together.

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Apps you can use for GEO

Use the following apps to check public status and results for GEO.
Google Search Console: Check index status of public pages.
Google Analytics: Check how users coming from AI services progress through sign-up, activation, and paid conversion.
WordPress: Reference existing pages and create, publish, and update new articles and FAQs.

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Put GEO into practice with NoimosAI

Measure your current visibility in AI search, prepare your website, publish content that answers the target questions, and repeat the same queries to verify whether visibility improves. For instructions on entering a prompt in chat, see Enter your own prompt. Screen for entering GEO instructions into NoimosAI chat To create an agent by describing its goal and conditions in a prompt, see Create an agent from chat. To fill in each setting manually, see Create an agent from scratch. Agent settings screen for periodically measuring AI search visibility

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1. Audit visibility in AI search

Enter target user and objective into chat, create pre-selection and in-use questions, and investigate how your product and competitors appear. Compare mentions, explanations, and citations to identify questions where your product is missing or product information is misrepresented.

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Prompt for chat

NoimosAI report summarizing AI search visibility and improvement opportunities Don’t focus only on low numeric scores; verify business impact and answer accuracy. Choose questions to improve and compare the cited sources with your pages in the next step. Do not prioritize questions for uses or environments your product does not support. Prioritize fixing questions where pricing, supported environments, key features, or usage are incorrectly described even if mention counts are low.

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2. Make product information easy for AI systems to access and cite

Enter public URLs into chat to audit fetching, discovery, understanding, accuracy, and evidence on each page. Confirm whether AI can retrieve and understand product, features, pricing, supported environments, and usage instructions; then fix high-impact gaps and technical issues first.

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Prompt for chat

NoimosAI result showing GEO issues and priorities for a website Fix important pages that can’t be fetched and pages where features, pricing, or usage are unclear or outdated. For sites managed with NoimosAI, make fixes in the same chat, preview, and then publish. For new or updated pages, check index status in Google Search Console. Audit results commonly find important info hidden behind login, specification mismatches between product pages and help, and lingering old URLs. After fixes, connect product, pricing, features, help, and update info with internal links.

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3. Create content for product evaluation and use

Enter the questions and cited sources chosen from your initial audit into chat and have it create public pages suited to those questions. Produce final drafts that include the information and evidence target users need to choose, set up, or troubleshoot the product.

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Prompt for chat

Content created by NoimosAI with AI search visibility and citation in mind Verify facts, evidence, screenshots, and links before publishing. Add internal links from related pages and include the published URLs in sitemap.xml. Test every help article and procedure against the current product UI. Verify the required plan, permissions, supported environments, and expected result before publishing. Then request indexing for important URLs and confirm that they have been indexed.

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4. Monitor and improve visibility over time

Create an agent that measures SOV, ACS, answer content, and cited sources for the same questions and AI services, and compares results to the previous run. Identify degraded questions and outdated explanations, and have it propose official pages to update or new content to create.

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Agent setup

Trigger: Schedule / Weekly Instructions:
Integrations: None Edit or publish the proposed pages and verify changes on the next measurement. If Google Analytics is connected, also check sign-up, activation, and paid conversion for users coming from AI services. If mentions don’t increase immediately after fixes, continue with the same questions and conditions. First confirm that official pages are fetched, current specs are described, and correct help or product pages are being cited.