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improves the likelihood that AI answers accurately mention and cite your products and services when business buyers research operational problems, potential solutions, product comparisons, and implementation requirements. Use this four-step workflow:
  1. Measure your visibility in AI search
  2. Make your website easy for AI systems to access and cite
  3. Create content that supports purchase decisions
  4. Monitor and improve visibility over time
Start with Understand GEO fundamentals, then follow Put GEO into practice with NoimosAI for the specific setup and workflow.

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Understand GEO fundamentals

AI generates answers based on your website and other publicly available information. Business buyers ask AI about solutions that meet their needs, products available in the industry, differences from competitors, pricing, security, implementation timelines, and more. GEO combines four activities: measuring visibility in AI answers, improving the official information AI can retrieve, publishing evidence buyers need for an implementation decision, and monitoring the same questions over time. Start with questions that stakeholders at your target accounts would realistically ask. Include both branded questions and unbranded questions from buyers who do not yet know your company, then review whether AI answers mention and describe your company accurately. Even similar questions can return different answers when the prompt assumes a different industry, company size, or department. Test only the situations your company actually serves, and record the exact question, date checked, answer, and cited sources. After making improvements, repeat the test under the same conditions. Prepare questions for every stage from problem discovery through comparison of specific products and services. The stage where your company disappears from the answers helps distinguish a general visibility problem from missing information needed for a purchase decision. The following table provides examples of questions to ask first at each stage of consideration. In your answer, check not only whether your company name or product name is mentioned, but also whether the description is accurate, which pages are cited, and whether only your competitors are featured.

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2. Make your website easy for AI systems to access and cite

To ensure AI accurately understands your company and products/services, publish official information clearly on your website. If important details exist only in images or documents and not in the page body, add explanations in a form AI can reference. Publish the following information clearly and consistently:
  • Consistent naming for company, product/service, and descriptions of offerings
  • Target industries, company sizes, departments, and use cases
  • Features, coverage, pricing, and contract terms
  • Implementation method, required time, and support structure
  • Security, permissions, and data handling
  • Case studies, customer results, and independently verifiable evidence
  • Company information, contact details, and last updated date
Also verify internal links, sitemap.xml, robots.txt, noindex, canonical settings, structured data, and llms.txt so search engines and AI can retrieve your pages.

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3. Create content that supports implementation decisions

Based on information missing from the visibility investigation, create content that AI can use to answer questions. Provide not only general explanations but also concrete descriptions of the scope your company can deliver and the reasons for those claims. Main content should include:
  • Articles explaining business challenges and solutions
  • Product and service pages by industry, use case, and company size
  • Pages that explain features, pricing, and implementation requirements
  • Comparison pages and selection criteria
  • Case studies and customer results
  • FAQs on security, operations, and support
  • Research results, proprietary data, and expert opinions
Structure content so that even headings alone convey the question-and-answer relationship, and link to supporting pages or materials. After publishing, add internal links from related pages. When using case studies or metrics, state the industry, company size, usage conditions, and scope your company handled. Do not invent results or customer details; use only information you have verified and have permission to publish.

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4. Monitor and improve visibility over time

AI responses change as referenced information and competitor updates evolve. Regularly measure using the same questions, target industry, and conditions, and compare changes in your company’s mentions, descriptions, and cited sources. If your content stops appearing, check differences with competitors and identify missing information; if descriptions are incorrect, correct the wording on the official page. If new questions or use cases increase, add content that addresses that demand.

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Apps you can use for GEO

In GEO operations, you can use the following apps to analyze website search and behavior data and to publish content.
Google Search Console: Review search queries, impressions, clicks, average position, and indexing status for relevant pages.
Google Analytics: Measure visits from AI services and whether those visitors complete resource requests or inquiries.
WordPress: Review existing pages and create, publish, or update content needed for GEO.
note: Review, create, publish, and update articles on note.

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Put GEO into practice with NoimosAI

Measure your visibility in AI search, improve your website, publish content that supports purchase decisions, and monitor the same questions over time. For instructions on entering a prompt in chat, see Enter your own prompt. If you create an agent by giving its purpose and conditions in a prompt, see Create an agent from chat. If you enter each field manually in the settings screen, you can check Create an agent from scratch.

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1. Check AI search visibility

Enter the target industry, department, business challenge, and comparison criteria into the chat to investigate AI response visibility. Compare mentions, explanations, and citations for your company and competitors, and prioritize improvements based on questions that are not appearing and on inaccurate explanations.

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Prompt for chat

In the results, review questions that most closely match the prospect’s evaluation, and select why we are not appearing and what information is missing. Prioritize questions where inaccuracies have the largest impact. Even if competitors are mentioned, do not pursue questions that relate to industries or use cases we do not support.

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2. Make your website easy for AI systems to access and cite

Enter the visibility-audit results and website URLs in chat to review the official information and technical setup. Identify important information AI systems cannot access and the sources of inaccurate descriptions about the company, products, or implementation requirements. Fix the highest-impact issues first.

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Prompt for chat

Confirm that suggested fixes are factually accurate, and preview changes on websites operated with NoimosAI before publishing.

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3. Create content that supports implementation decisions

Choose one missing question, then specify the URL of the relevant page on your website, any published case studies, and product or service information to produce the final draft. If you’ve connected WordPress or note, you can also reference existing articles.

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Prompt for chat

Verify the facts, figures, and scope in the draft before publishing, and add internal links from related pages. Request indexing of the required URLs in Google Search Console and check indexing status later. On the published page, confirm that the answer is clear from the beginning and that comparison criteria and supporting evidence are clearly presented.

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4. Monitor and improve visibility over time

Create an agent that periodically remeasures the questions used in the initial survey. Compare changes in mentions, descriptions, and sources since the last measurement, and have the agent suggest existing pages to revise or new content to create.

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Agent setup

Trigger: Schedule / Weekly Instructions:
From the findings, fix any official information errors on the relevant pages and fill missing information by appending to existing pages or creating new content. After corrections, remeasure on the same questions to verify changes in visibility and cited sources. If mentions do not increase immediately, keep the questions and conditions unchanged and confirm that the official page is being retrieved, current information is being described, and the correct page is being cited.