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What Guides Control

Guides are the strategic layer of Knowledge Base. They define how your workspace should communicate, including identity, tone, messaging, and target audience.

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Where to Find It

Use the following path to open this area.
  • Workspace -> Knowledge Base -> Guides.
Guides tab opened in Knowledge Base

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What to Update

Update the following fields to keep guidance accurate.
  1. Brand Identity: brand name, category/expertise, description, and supporting references.
Brand Identity section in Guides
  1. Brand Foundation: mission, vision, promise, and core values.
Brand Foundation section in Guides
  1. Voice & Tone: preferred style attributes and clear dos/don’ts.
Voice and Tone section in Guides
  1. Key Messaging: value proposition and elevator pitch.
Update key messaging and value proposition
  1. Target Audience and Brand Messaging: who you serve and how you differentiate.
Brand Messaging section in Guides

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When to Revise Guides

Use the following cases to decide when this is appropriate.
  • Before launching a new campaign or product line.
  • After a positioning, tone, or audience change.
  • When outputs are factually correct but sound off-brand.

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Operating Notes

Review these notes before you proceed.
  • Guides are workspace-level context shared by all agents in that workspace.
  • Keep guide language aligned with your website, sales assets, and legal constraints.
  • Agents execute with this guidance autonomously; people approve what should become canonical guidance.
Use these related pages for deeper guidance.